Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly billed as a television commercial rather than a launch trailer, was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—the choice to promote the game via a traditional TV ad, then upload it to YouTube, is somewhat puzzling. This unconventional approach raises questions about the company's marketing strategy and doesn't exactly instill unwavering confidence.

However, speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, we'll have to wait until next Thursday to render a final verdict.