Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was far from conventional. Held in Paris's adidas arena—a venue typically hosting esports events—the presentation masterfully blurred the lines between high fashion and gaming culture, creating a unique blend of nostalgia and futuristic style. Instead of the usual front-row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a vibrant '90s LAN party, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a backdrop; it infused the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection featured subtle and overt gaming references. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags used during marathon gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from *Tomb Raider*. The brand's new Tamagotchi bags also made their debut, a playful nod to handheld gaming nostalgia.

The influence extended to gaming-inspired films. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the digital and physical worlds of fashion.

Coperni, a pioneer in merging technology and fashion, continued this exploration in its womenswear collection. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Within hours, videos of the gamer-filled runway flooded social media, solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week moment. Last season, they presented a fairytale-like show at Disneyland Paris. Previous years have showcased innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes boundaries, proving Coperni is more than a label; it's a cultural phenomenon.

Coperni's FW25 collection captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into a truly resonant experience that extends far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway proves Coperni's continued position as a trailblazer in modern fashion.