LEGO Enters the Gaming World with In-House Projects

LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, venturing into the world of video game development. This expansion will involve both independently created titles and strategic partnerships, marking a bold step for the iconic toy brand.

“We are confident that, operating under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing,” stated Christiansen.

This strategic move doesn't signal an end to LEGO's licensing agreements with third-party developers. Recent reports indicate TT Games, renowned for its LEGO-themed games, is currently developing a new title, likely based on a Warner Bros. franchise.

Image: steamcommunity.com

LEGO's existing digital presence is substantial, most notably its successful collaboration with Epic Games. Last year's Fortnite LEGO-themed mode proved incredibly popular, demonstrating the strong appeal of the LEGO brand in the gaming space.

The company also enjoys a long-standing relationship with TT Games, responsible for a hugely successful series of LEGO adventure games over the past two decades. While new projects from TT Games have been relatively quiet recently, speculation points towards a new LEGO Harry Potter game, possibly inspired by the phenomenal success of LEGO Star Wars: The Skywalker Saga.

Further showcasing LEGO's commitment to the gaming industry is its partnership with 2K Games, resulting in the release of LEGO 2K Drive, a racing game launched last year. This demonstrates the brand's adaptability and willingness to explore diverse genres within the gaming market.