Demi Lovato to Champion Sustainability in PlanetPlay's Partnership

Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves campaign, a significant environmental initiative. This multi-game collaboration will feature Lovato in several popular mobile titles, including Subway Surfers and Peridot, offering players Lovato-themed avatars. All proceeds from these in-game items will directly support environmental projects.

PlanetPlay has a history of collaborating with celebrities to promote environmental causes, previously working with David Hasselhoff and J Balvin. This latest campaign stands out due to its scale and the number of participating games, suggesting a potentially significant impact on environmental initiatives. The diverse range of games involved, from Subway Surfers to Peridot, Avakin Life, and Top Drives, ensures broad reach and engagement.

A Greener Future

This initiative cleverly leverages Lovato's popularity to benefit environmental causes. Unlike many one-off celebrity endorsements, the widespread participation across multiple games and the ongoing nature of the campaign suggest a lasting positive effect. It’s a win-win-win situation, benefiting the environment, Demi Lovato's fans, and the participating game developers.

For those interested in exploring the games mentioned, consider checking out our list of the best mobile games of 2024.