e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face. Join our Beauty Squad to unlock exclusive rewards and surprise drops throughout the season!

Welcome to the e.l.f. beauty-verse! Explore a curated collection of viral lip oils, high-performing skincare, and more, all within an amazing app experience. From trending products to cult favorites, we've got your beauty needs covered.

Glow wild! This is your hub to shop, share, and discover your holy grail e.l.f. products. Utilize features like Virtual Try-On, Concealer and Foundation Shade Matching, and Shoppable Stories to find your perfect match.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers numerous ways to earn points redeemable for free products and exciting rewards. Beauty Squad perks include:

• Earn points from ANY purchase by uploading your receipt to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive member-only content, such as our "Hot as e.l.f." chart and Squad Sign quiz.*
• Level up your tier for enhanced perks like free shipping (Icon members).

Get More for Less

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and exclusive offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest product launches and discover your next holy grail.

Find Your Perfect Shade with Virtual Try-On

Virtually try on products and find your ideal shade match.

Swipe to Like

Swipe right on your favorite makeup and build your wishlist using our app’s “Swipe to Like” feature. Discover and explore your favorite clean beauty products.

Get Instant In-Store Help

Use the barcode scanner to virtually try on shades, view tutorials, and learn about ingredients while shopping in-store.

Stay Informed

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and sales.

Track Your e.l.f. Orders

Review your order history and track your deliveries. Use the store locator to find the nearest e.l.f. retailer.

Share the e.l.f. Love

Easily share makeup and skincare product details and looks directly from the product or virtual try-on pages.

elf UP! Stay updated on Roblox's dynamic tycoon adventure – where you can unleash your creativity and make a positive impact.

e.l.f. makes beauty accessible to everyone. Download the app and join us!

e.l.f. Cosmetics and Skincare Screenshots