Time-Traveling Cats: Experience the Sengoku Era in The Battle Cats' 12th Anniversary Bash

Ponos' hit mobile game, The Battle Cats, is celebrating its 12th anniversary with a unique Sengoku-era advertising campaign. The game, known for its quirky cast of ninja cats, fish cats, and even a "Gross Cat," has maintained its oddball charm throughout its remarkably long run in the ever-changing mobile gaming landscape. This new campaign, developed in partnership with R/GA, blends historical Sengoku period art with the game's signature humor.

The commercials immerse viewers in the strategic world of the Sengoku era, cleverly intertwining serious historical elements with the franchise's trademark whimsicality – even featuring quirky cat food cans. The campaign, titled "The Way of the Cat," aims to showcase the game's strategic depth while attracting new players.

Ponos' COO and Managing Director, Seiichiro Sano, expressed excitement about challenging perceptions and highlighting the game's strategic gameplay. He emphasized the collaboration with R/GA as a way to honor the game's legacy while offering a fresh perspective to new players.

For players looking to optimize their feline forces, a Battle Cats tier list is available. The game itself is free-to-play on the App Store and Google Play, with in-app purchases. Players can also stay updated on the latest news via the official Facebook page or website.