Pokémon Crowned Japan's Top Entertainment Brand in '24

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot with an impressive 65,578 points.

This ranking utilizes a "reach score," a metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stemmed largely from its App Games performance (50,546 points, 80% of its total score), fueled by the continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games also boosted reach.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading cards, and more. Managed by The Pokémon Company, a joint venture of Nintendo, Game Freak, and Creatures (formed in 1998), the brand maintains a unified operational strategy.