Marvel Denies AI Creation of 'Fantastic Four' Posters

Author: Natalie Feb 24,2025

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.

Four-fingered man in Fantastic Four poster

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.

Fans also pointed to duplicated faces, inconsistent gaze direction, and oddly proportioned limbs as potential indicators of AI generation. A Disney/Marvel spokesperson, however, refuted these claims, stating that AI was not used.

Several theories attempt to explain the four-fingered anomaly. One suggests the missing finger is obscured by the flagpole, while another attributes it to simple post-production errors. The duplicated faces are speculated to be a result of common background actor copy-paste techniques rather than AI.

Fantastic Four: First Steps - Trailer 1 Stills Fantastic Four: First Steps - Trailer 1 Stills Fantastic Four: First Steps - Trailer 1 Stills Fantastic Four: First Steps - Trailer 1 Stills Fantastic Four: First Steps - Trailer 1 Stills Fantastic Four: First Steps - Trailer 1 Stills

Despite the denial, the controversy surrounding the poster's potential AI creation has increased scrutiny on future promotional materials. Further investigation into the four-fingered man and other anomalies remains pending. The debate continues, fueling speculation about the production methods employed.

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