The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't resonate with all four audience quadrants (males under 25, males over 25, females under 25, and females over 25), a crucial factor given its $200 million budget. He highlighted that many, particularly female audiences, simply lacked interest in the Flash character.

"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti explained. "When you spend $200 million, Warner Bros. wants to attract every demographic." He further elaborated, "I've discovered through private conversations that many people simply don't care about the Flash as a character, especially within the female demographics. This headwind significantly impacted the film's performance."

The film's underperformance likely stems from a confluence of factors beyond audience interest, including negative critical reviews, CGI criticisms (particularly the recreation of deceased actors), and its release within a now-defunct film universe.

Despite "The Flash's" struggles, Muschietti remains a part of DC's plans, reportedly slated to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.

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