Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant that rivals even Clash of Clans and Angry Birds in popularity, is expanding its empire beyond the digital realm. Partnering with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics hitting shelves soon. This isn't just any collaboration; it includes a truly dazzling twist.

Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, bringing the sweet world of the game to life in a whole new way. But the real headline grabber? Three lucky online customers will receive a $10,000 diamond ring as part of this exciting launch, beginning February 27th.

Diamonds are Forever

This bold marketing strategy is a refreshing throwback to simpler times. Instead of relying on influencer collaborations, Candy Crush is creating a buzz with a surprise and delight approach, randomly inserting these luxurious diamond rings into online orders and watching the excitement unfold. It highlights the evolution of gaming merchandise, from basic t-shirts to high-end diamond jewelry.

Not a Candy Crush fan? If this collaboration has you longing for simpler games, why not try Jump King? This retro-style platformer, praised by Will Quick, offers a challenging and rewarding experience that'll test your skills.