World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, street-legal vehicle, decked out in vibrant graffiti, is touring the US to celebrate the recent Deadmau5 collaboration.

The tank's journey, which began in Los Angeles during The Game Awards, serves as a prominent advertisement for the in-game Deadmau5 event. This collaboration offers players the chance to acquire the exclusive Mau5tank, a visually stunning vehicle equipped with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The campaign playfully highlights the game's gamification. While some serious military simulation enthusiasts might disapprove, the lighthearted approach is undeniably attention-grabbing. This isn't Wargaming's first unconventional marketing stunt – various brands, even breweries, have employed similar tactics. However, the sight of a graffitied tank cruising through a neighborhood is sure to add a touch of excitement to a dreary winter day.

Thinking of joining the fun? Check out our list of current World of Tanks Blitz promo codes for a head start in the game!