Stumble Guys x Barbie: Exclusive Collab Returns

Stumble Guys and Barbie are teaming up again, this time for a brand-new toy line! Exclusively available at Walmart and other international retailers, this collaboration promises to capture kids' imaginations (and their parents' wallets). This follows the successful partnership between Stumble Guys and Mattel's Barbie franchise, a collaboration that has significantly boosted Stumble Guys' popularity.

Unlike previous collaborations, this one isn't in-game. Instead, it features limited-edition plushies of Barbie and Ken in their Stumble Guys avatars. The toy line also includes blind box figures, six-pack sets, and other action figures, all perfectly timed for the holiday season. These items will be available exclusively at Walmart in the US and select international retailers.

Stumble Guys' mobile-first strategy has proven highly successful, contrasting with Fall Guys' delayed mobile release. This new Barbie collaboration demonstrates Stumble Guys' continued efforts to leverage successful partnerships and capitalize on its market dominance. Barbie's consistent rebranding efforts also align perfectly with this strategy, targeting a new generation of fans.

While this collaboration is exciting news, the focus now shifts to other upcoming releases. Our new series, "Ahead of the Game," will delve into these future projects, starting with a look at "Your House."