Six-Year Culinary Journey: Recipe Success Story

Cooking Diary: A Recipe for Six Years of Success

MYTONIA, the developer behind the wildly popular time-management game Cooking Diary, reveals the recipe for its six-year reign. Whether you're a seasoned developer or a devoted player, this behind-the-scenes look offers valuable insights.

The Recipe:

Ingredients:

• A sprawling narrative encompassing 431 story episodes.
• A vibrant cast of 38 unique characters.
• An extensive inventory of 8,969 in-game items.
• A massive community of over 905,481 guild members.
• A generous helping of engaging events and competitions.
• A dash of humor.
• Grandpa Grey's secret ingredient (more on that later!).

Instructions:

Step 1: Crafting the Narrative:

Begin by developing a captivating storyline rich in humor and unexpected twists. Populate the world with a diverse array of memorable characters. Divide the game into distinct restaurants and districts, starting with Grandpa Leonard's Burger Joint, and gradually expanding to Colafornia, Schnitzeldorf, Sushijima, and 157 more locations across 27 districts.

Step 2: Customization Extravaganza:

Enhance the game world with an impressive array of customization options: over 8,000 items, including 1,776 outfits, 88 facial feature sets, 440 hairstyles, and over 6,500 decorative items for player homes and restaurants. Add customizable pets and 200 pet clothing items.

Step 3: Eventful Gameplay:

Incorporate a variety of engaging in-game events and tasks. Utilize robust analytics to ensure a balanced and rewarding player experience. Create complementary event layers, each enjoyable individually and collectively, as exemplified by the nine diverse events offered during one week in August (Culinary Experiments, Sugar Rush, etc.).

Step 4: Guild Dynamics:

With over 905,000 guilds, foster a strong sense of community. Introduce guild events and tasks strategically, avoiding overlaps to maximize participation.

Step 5: Learning from Setbacks:

Embrace mistakes as learning opportunities. The Cooking Diary team learned valuable lessons from the initial launch of pets in 2019, ultimately increasing revenue by 42% after adjusting the unlock mechanism.

Step 6: Strategic Presentation:

Stand out in the crowded casual games market (App Store, Google Play, Amazon Appstore, Microsoft Store, and AppGallery) through a robust social media presence, creative marketing, contests, and community engagement. Learn from Cooking Diary's successful collaborations with Netflix (Stranger Things) and YouTube.

Step 7: Continuous Innovation:

Maintaining success requires constant innovation. Cooking Diary's ongoing success stems from its commitment to introducing new content, refining gameplay, and experimenting with different approaches.

Step 8: The Secret Ingredient:

Grandpa Grey's secret ingredient? Passion. A genuine love for the game is the key to creating something truly special.

Download Cooking Diary on the App Store, Google Play, Amazon Appstore, Microsoft Store, and AppGallery.