Why Pre-Ordering Digital Game Keys Is Smarter Than Buying on Release Day

Pre-ordering games can feel like a gamble. There's always the risk of encountering unfinished products, day-one patches, and even broken launches. However, not all pre-orders lead to disappointment. In fact, pre-ordering digital game keys can be a savvy strategy, particularly when you know the right places to make your purchase.

We've partnered with Eneba to explore the benefits of pre-ordering your games, and why it can be a smart financial move.

You'll Pay Less Than on Release Day

A common misconception about pre-ordering is that you'll end up paying full price. However, when you buy a digital game key from a reputable marketplace like Eneba, you can often snag a significant discount even before the game hits the shelves. With AAA titles now regularly priced at $70 or more upon release, pre-ordering through Eneba can secure you the same game for 10-30% less than the official store prices. This means you can lock in a lower price well before the game launches, instead of waiting months for a potential sale.

Avoiding Launch-Day Price Increases

When it comes to digital pre-orders on marketplaces, the level of hype surrounding a game can drive up its price as the launch day nears. If a game is generating significant buzz, the demand for game keys can skyrocket, causing prices to increase even before the game's release—often matching the standard market price. If you delay too long, you might find yourself paying the full price just like everyone else. By securing your price early, you ensure you get the best deal before demand pushes it higher, allowing you to enjoy the game at a discount rather than frantically searching for a last-minute deal.

Older Games Cost Way Less

One of the standout benefits of digital marketplaces is the drastic price reduction of older games over time. While new releases may carry a hefty price tag, games that have been out for a year or more can often be purchased for a fraction of their original cost—sometimes up to 70-80% off. If you're not fixated on playing a game the moment it launches, waiting a bit can save you a considerable amount of money while still allowing you to enjoy top-tier gaming experiences.

Whether it's an award-winning single-player adventure, a competitive multiplayer game, or a beloved indie gem, older titles remain just as enjoyable, but without the high price tag. Even complete editions, which include all DLCs and expansions, are typically cheaper than purchasing just the base game at launch. With digital game keys, there's no downside to waiting—the game is always in stock, and the price just keeps getting better. Patience pays off, and your backlog will thank you.

So, if you're confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba can help you save money before the game's launch, grant you instant access on release day, and protect you from launch-day price increases. It's a strategy that just makes sense.