Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay will fill the role of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships. However, the addition of Gordon Ramsay, known for his fiery personality on shows like Kitchen Nightmares and Hotel Hell, is a particularly unexpected and exciting development.
In-game, Ramsay will replace Greg, who's supposedly gone fishing. From today until the 24th, players can enjoy new content and events celebrating Ramsay's presence, including a humorous apology video directed at former Hell's Kitchen contestants.
A New Crop of Content While Ramsay's calm persona is a departure from his usual on-screen persona, this isn't his first foray into the mobile gaming world. He already has several mobile games based on his television shows. This collaboration further highlights Supercell's growing interest in real-world celebrity partnerships.
This strategy is particularly intriguing given Supercell's mature player base. Collaborations with recognizable celebrities likely resonate strongly with this demographic.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and unlock its full potential!