Genshin Minini Pop-Up Store Coming to NYC

The adorable Genshin minini series is making its US debut in New York City this January! Get ready for a delightful shopping experience filled with exclusive merchandise. The pop-up shop, located at the Line Friends Square in the New York Times Square Store, runs from January 22nd to February 2nd, 2025. This marks the first time a Genshin minini pop-up has appeared in the West, following successful events in Japan and South Korea in 2024.

Inazuma Minini Collection:

This charming collection features miniature versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha. Available items include:

• Plush Doll ($25.95) – In-store exclusive
• Plush Keyring ($15.95) – In-store exclusive
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collectable Metal Keyring ($21.95)
• Collectable Portable Handheld Fan ($32.95)
• Collectable Metal Sticon Set ($21.95)
• Collectable Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

While online availability is a future possibility, currently, these items are only available for purchase in-store. Note that the plush dolls and keyrings are exclusively in-store items.

Genshin Impact x LINE FRIENDS Collaboration:

Beyond the minini line, the pop-up shop offers a wider range of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvillette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu, among others. This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in $42.95, 16in $44.95)
• Raiden Shogun Umbrella ($29.95)

Special Purchase Incentives:

Spend over $10 and receive a Genshin Impact shopping bag; over $40 gets you a Genshin minini Paimon fan; and spending over $80 earns you a random Inazuma Lenticular Photo Card (excluding Paimon).

Photo Zone and In-Game Rewards:

Don't forget to visit the pop-up's photo zone! Snap a picture, post it to Instagram with relevant hashtags and tag @linefriends_us for a chance to win a limited-stock coupon redeemable for 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals in-game. A cosplay photography event is also planned, with details to be announced later.

Mark your calendars and prepare for an unforgettable Genshin Impact experience!